Crafted by Nature. Chosen by Taste.
Pure Palm Jaggery • Rooted in Tradition • Made for Wellness
100% Natural
Mineral-Rich
Boosts Immunity
Farmer-Supportive
Our Story
From the heart of nature’s bounty, BORASS™ was born with a simple belief — that wellness should be pure, honest, and timeless.
Founded by Kiran Rajashekar under Velnova Naturals Pvt. Ltd., BORASS™ carries forward India’s Palmyra palm heritage, offering natural sweeteners and wellness foods crafted without compromise.
Mission
Vision
Products
Natural palm jaggery products crafted for health and taste.
Palm Jaggery Powder (500g)
Unrefined, nutrient-rich, naturally sweet. Perfect for tea, coffee, sweets, and cooking.
Do not use in boiling milk.
Palm Jaggery Blocks
Traditional solid jaggery, handcrafted. Ideal for Ayurveda & festive recipes.
Retains natural minerals and authentic taste.
Palm Jaggery Macaroons
First in India — Almond | Cashew | Pistachio | Badam. Crunchy, light, and guilt-free.
Inspired by Portuguese heritage, reimagined with palm jaggery.
Why Palm Jaggery?
100% Natural & Unrefined
No chemicals or bleaching.
Mineral Rich
Iron, Calcium, Magnesium, Potassium.
Boosts Immunity
Strengthens natural defenses.
Aids Digestion
Traditional digestive aid.
Sustainable Choice
Supports local farmers & eco-friendly growth.
Infographic suggestion: Palm Jaggery vs Refined Sugar (use a two-column bar comparison showing minerals, processing, and sustainability).
The Timeless Story of Palm Jaggery
Palm jaggery is not just a sweetener — it is a story carried for thousands of years. From ancient villages of Tamil Nadu to the kitchens of Kerala and Andhra, palm jaggery — Karupatti, Panam Sharkara, Thaati Bellam — has been part of festivals, medicine, and everyday wellness.
Every grain tells the story of farmers who climb Palmyra trees, of grandmothers who stirred jaggery into hot payasam, of Ayurvedic healers who prescribed it for strength and immunity. At BORASS™, we carry forward this legacy with care, ensuring that our products are pure, honest, and rooted in heritage.
“Palm jaggery is not just a sweetener. It is a memory, a medicine, and a tradition.”
Knowledge Hub
Palm jaggery and wellness.
Why Palm Jaggery is the Sweetener of the Future
A short intro to the article that hooks readers and helps SEO.
5 Health Benefits of Palm Jaggery Backed by Ayurveda
A short intro to the article that hooks readers and helps SEO.
The Story of Palm Jaggery Macaroons — A Fusion of Heritage & Innovation
A short intro to the article that hooks readers and helps SEO.
Palm Jaggery vs Refined Sugar: What You Should Know
A short intro to the article that hooks readers and helps SEO.
Velnova Naturals Pvt. Ltd.
Bengaluru – 560086, India
Email: info@borass.in
Phone: +91 00000 00000
Instagram: @borass_wellness
Website: www.borass.in